Apple has launched the iPhone Pocket, a limited-edition designer pouch made in collaboration with Issey Miyake Design Studio — but its luxury pricing is turning heads more than its design.
The 3D-knitted iPhone Pocket features a ribbed mesh fabric that combines flexibility and strength, allowing it to hold not just an iPhone but also AirPods, cards, or keys. It’s meant to offer a stylish yet minimal way to carry your essentials.
🎨 Two Strap Versions, Multiple Colors
The short strap version is perfect for wearing on the wrist or attaching to a handbag and comes in colors like lemon, mandarin, purple, pink, peacock, sapphire, cinnamon, and black.
The long strap version, ideal for cross-body wear, is available in sapphire, cinnamon, and black.
Both models support all iPhones from iPhone 8 onwards and every AirPods generation.
💸 The Price Tag
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Short Strap: $149.95
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Long Strap: $229.95
Sales begin Friday, November 14, in major global cities.
While it may appeal to Apple enthusiasts and fashion lovers, many users are calling it the most unnecessary Apple accessory ever — beautiful, yes, but definitely not practical for the price.
